PRESS RELEASE 21.05.2025

OUR PANEL IN CANNES



"GREEN FILMING FUTURE NOW"
– a strong, paneuropean signal from the Marché du Film - Festival de Cannes

On May 18, we hosted the international Round Table & Expert Talk at the Austrian Film Pavilion —

well attended, focused, and shaped by real alignment and collaboration.

Topics included:
•⁠ ⁠Green Filming International
•⁠ ⁠European Knowledge Transfer
•⁠ ⁠Modules and Formats of INFOSME
•⁠ ⁠Green Consultancy Europe
•⁠ ⁠Future Storytelling

Core question:
How can we bridge and combine European sustainable standards, certification, training, and storytelling — without flattening national diversity?

Panelists:
🇳🇴 Jakob Berg – Norwegian Film Commission, The Five Nordics
🇭🇷 Tanja Ladović Blažević – Croatian Audiovisual Centre, EUFCN - The European Film Commissions Network, ESSG
🇬🇧 Daniela Kirchner – Film London / British Film Institute (BFI), CineRegio Green
🇩🇪 Melina Grahovac – INFOSME, BVGCD, MAPP media GmbH
🇩🇪 Donald Houwer – INFOSME, BVGCD, EDISON Filmgesellschaft mbH
🇩🇪 Judith Niemeyer – BVGCD, BR - Bayerischer Rundfunk
🇦🇹 Linn Rott EVERGREEN PRISMA Europe, LAFC, Green Co/Pro Europe

Audience feedback:

💬 “One of the strongest panels of this year’s Marché.”
💬 “Are you always that enthusiastic?”
💬 “This was Green Filming with a truly European lens.”

Key takeaways:
✔ Green Consultant Europe is a practical tool to align and connect
✔ Green Co/Pro Europe is growing through structured collaboration
✔ Green Storytelling is essential to change the narrative.

Hosted by:
Evergreen Prisma Europe · INFOSME · BVGCD (Berufsverband Green Consultants Film&TV Dach e.V.)

Supported by:
German Federal Film Board (Filmförderungsanstalt)

A BIG THANK YOU TO LAFC AND FFA - AND ALL THE PARTICIPANTS AND VISITORS!!!

We’re grateful for the feedback — and ready for the next steps. Sustainability in film is not a side topic. It’s European. And it’s cultural.

MEET US IN CANNES

WE ARE HERE



NEWS

18.05. 2025

THIS WAS OUR ROUND TABLE & EXPERT TALK AT FESTIVAL DE CANNES 2025
„GREEN FILMING FUTURE NOW" - MORE INFOS WILL FOLLOW

MEET US IN CANNES - WE ARE HERE

ROUND TABLE & EXPERT TALK AT FESTIVAL DE CANNES 2025
„GREEN FILMING FUTURE NOW"

Green Filming Needs a Language We Share!
Standards. Stories. Structure. A European Approach in transformative times.

Cannes | May 18, 2025 | 11 AM – 1 PM
AUSTRIAN Film Pavilion | Village International Riviera No.104

EVERGREEN PRISMA EUROPE & JOINT NETWORK, the Institute for
Sustainability and Media, and the Association of Green Consultants Film & TV.
Supported by the German Federal Film Board FFA.

As sustainability is pushed to the sidelines of political agendas, one fact becomes
ever clearer: no one can walk this path alone. The transformation we need demands
networks that reach across borders. Sustainability is not a national project — it is
European, it is global. And above all, it is a cultural project.

This round table asks the critical question: How do we build a shared foundation
for sustainable standards, training, certification, and storytelling in the Green
Filming sector — beyond national silos, beyond symbolic greenwashing?

Leading Green Experts und Green Consultants from all over Europe will discuss
these topics and challenges at the Austrian Film Pavillon. The panel will also include
filmmakers who understand the responsibility and impact they have with the stories
they tell.

Real change only happens where knowledge, responsibility, and practice are shared.
It happens where we build bridges — between countries, between disciplines,
between people.

At the heart of this European approach is the development of a flexible yet
clearly structured framework for education and certification. It seeks to balance
national diversity with compatibility across Europe. The panel aims to explore
pathways for quality assurance, continuous professional development, and political
advocacy for Green Consultants — and, crucially, to bring the conversation to the
creative core: Green Storytelling.

This Expert Talk is more than a discussion:
it is a milestone for network building and structural development.

Evergreen Prisma - Competence Center for Green Filming Europe – alongside the Institute for
Sustainability in Media and Education (INFOSME), the Association of Green
Consultants for Film & TV, and the German Federal Film Board are playing
a leading role in shaping the platforms, partnerships, and recognition systems needed
to scale sustainable practices across the European film and media landscape.
Our common goal: we are not only building systems — we are building bridges.

Bridges for shared standards, shared stories, and shared responsibility. Together, they stand for

quality assurance, advocacy, and cross-border collaboration — not as distant goals, but as
essential preconditions for the change we urgently need.

This is not just another round table. It is the meeting point for all those who understand:
The future of filmmaking is green. And it is European.

For press inquiries or registrations for the Panel in Cannes please get in contact with INFOSME:
Institute for Sustainability in Media and Education
www.infosme.com
info@infosme.com

INFOSME is an interdisciplinary alliance of leading experts from media, education
and sustainable development, based in Germany. It serves as an interface between
practice, policy, education, and funding — with the mission to actively shape the
structural transition towards a sustainable media industry across Europe.

OUR GOALS IN CANNES

• Present the structure of "Green Consultant Europe"
• Open exchange on certification synergies with partners from Croatia, the Nordics, UK and Austria
• Build shared understanding of future-ready standards and instruments
• Showcase knowledge transfer potential for public institutions and training providers